Social Media
Internet Marketing
Managing Your Database

 

Internet Marketing

  1. Promote yourself/company

  2. Generate leads and

  3. Nurture trust

The internet is so powerful.
Hundreds and thousands of people can read, be moved emotionally and take immediate action all in just a few moments.

JUMP START your internet marketing - right now - with these 7 steps:

  • Step 1: Determine what role your internet strategy will play in your business

  • Step 2: How can your print marketing support/work with your internet marketing

  • Step 3: What internet tools will you use to meet your goals

  • Step 4: Define your target audience and what they want, need and do online

  • Step 5: Write your internet marketing messages to create emotion with your audience

  • Step 6: Prompt Your audience to take action

  • Step 7: Test how much they trust you

 

Want Help?
I wanted to let you know I am offering a handful of clients help with different aspects of their business that they know they need to do but just don’t seem to have the time. I act as a virtual assistant.  Some of the services I provide are:

  • Manage the SEO & Drive Traffic to Your Site to increase SE Rankings and better quality traffic

  • Set up and or Maintain (regular posts) Social Networking sites like:

    • twitter

    • LinkedIn

  • Lead Management – including set up and maintaining an email drip campaign using your system or an online service.

  • Write Blog Posts

I offer a discounted hourly rate if you want me to work a set number of hours each month, the more hours you want me to work the lower the rate.

If you are interested please call and leave a message at

808.633.1292
 

Would you prefer Training instead?
If you would rather learn more about internet marketing so you can "do it yourself", I provide affordable one-on-one and small group training sessions.

  • One-on-One sessions are $39 an hour

  • Small Group 2 or more is $25 an hour per student

Check the boxes to Indicate the topics that interest you
(no payment is necessary at this time)

Internet Marketing Courses- best taken in sequence listed
For course descriptions click here

What does your internet market want?
Website Visitor's Needs - Always, always, always start with the voice of the customer (voc) when you begin creating a marketing campaign, internet presence, adding new services, etc.  It's your clients who determine what is important and whether or not it is valuable enough to pay for.

So, we begin looking through the eyes of a buyer (and seller if you are a realtor) to see what their needs are.  We'll discuss how to obtain that information so we know exactly what your prospect-client wants and needs are and their current solutions (some are your competitors).  Read more under the course descriptions.
60 to 90 minutes
 

Drive Traffic to Your Site NOW!
Attracting Visitors - Once we understand the voc we can then talk about driving traffic to your site and quality vs. quantity, which is best?  We'll discuss Best Practices Search Engine Optimization, different tactics and free tools you can use to help accomplish your goal.

We'll also discuss:

  • key advantages to having your own website,
  • should blogging work into your internet strategy, and
  • should you participate in online social networks

I increased Travel Nursing Central's site traffic 28% in less than 30 days!  We went from 20,000 page views to more than 26,000.  We'll focus on driving traffic to your site now...not a year from now.  Read more under the course descriptions.
60 to 90 minutes
 

Develop Customers for Life with Your Internet Marketing
Website Visitor Conversion
- So many people generate enough traffic to their site, but they want more because they aren't receiving enough leads.  We'll cover
lead generation triggers and lead conversion, and why an "auto reply message" may be the biggest mistake you are making.

After you capture a lead there are key steps you need to take, and ask your prospect to take, in order to even begin a relationship let alone convert them from a prospect to a client.

I'll show you the how to nurture a relationship, when and how to test their level of trust.  
60 minutes
 

Is Your Internet Marketing Working?
Exploring Website Visitor Behavior - Analytics gives you a real understanding of your site and what appeals to your visitors.  The data will let you see what your visitors are doing, how they got there, what words did they use when they searched for you, what search engine did they use, how long did they stay, how many pages did they view, etc.  I'll share a FREE resource for capturing your website analytics.  Read more under the course descriptions.
60 minutes
 
Is Blogging Internet Marketing? - Everyone is doing it, are you?  Should you be blogging?  What are the advantages and disadvantages to blogging.  We'll discuss the impact blogging can have on your business and "Best Practices" to consider.  Read more under the course descriptionsJust $19.95
30 minutes
 
 January 25, 2009 Testimonial...

Dear Jeff,

Details of the Recommendation: "I hired Jeff to help with my SEO on my website. Jeff is very knowledge and his concepts take immediate effect. I enjoyed working with Jeff because he is able to stay on task while understanding that he is dealing with an audience that has little to no knowledge of the problem/solution he was hired to solve. Jeff's ethics and trustworthiness makes him a huge value and asset to any business."
     Year first hired: 2008 & 2009 (hired more than once)
     Top Qualities: Great Results, Personable, Expert
 
Rob Matney -
www.RobMatney.com

Advertising/Print Marketing Courses
For course descriptions click here

Lead Generation Triggers Drive Marketing Success - I'll teach you what lead generation triggers (LGT's) are, how to use them and how testing can save you money and increase your ROI.  Read more under the course descriptions.  Just $19.95
45 minutes

 
Using Testimonials the Right Way - Many business don't use testimonials because they don't believe they add any value...I agree.  But wait!  The reason why is because the testimonials are done completely wrong...I'll show you how to construct a great testimonial that builds trust.  Read more under the course descriptions.  Just $19.95
30 minutes

 
  First Name
  Email
  Phone

 

Call me with any questions 808.633.1292

 
Testimonial...


"
Jeff has this knack to take something complicated, break it down into step-by-step instructions so it's easy for you to understand."

Kirsten H.,
Education Director at Lawyers Title


I want you to know I learned so much in the short amount of time we spent together.  As you said, it was very refreshing to just focus the subject although my first impression was that if we were in the same town, we would be colleagues.  I have focused on 2009 being the year and I am surrounding myself with pure professionals such as you. 
Rob Matney - www.RobMatney.com

Course Descriptions below...

  
What does your internet market want?
90 minutes

Click to go back
to Training List

Are you considering getting a website?  Do you have a lot of questions?  If you have a website, has it helped increase your business?

We'll answer those questions and increase the effectiveness of your website so it generates business for you.

  • The content a website should have
  • Generating leads from your website
  • Nurturing, guiding and building relationships with your website
  • Connecting your online and offline marketing will generate more business
  • What are the costs and resources that can help keep costs down
  • How can blogging and social networking sites help

This class is ideal for you if you are just considering getting a website or if your current site isn't  generating you business.

  
Drive Traffic to Your Site Now!
90 minutes

Click to go back
to Training List

There are several ways to increase the effectiveness of your website...one of which is focusing on Search Engine Optimization (SEO).

You'll learn...

  • How Google and other search engines rank sites
  • Optimizing your meta tags
  • How to develop a simple plan to increase your search rankings
  • How to optimize your page content
  • Strategies to figure out what search terms you should use for your key words and description
  • About quality visitors vs. quantity - which is best for you
  • Tricks that can help your rankings
  • Can a blog help your rankings?  If so, how?

This class is ideal for you if you are not generating leads from your site, you just set up your website or you are now ready to take your internet marketing to a new level.

  
Is Your Internet Marketing Working?
60 minutes

Click to go back
to Training List

Data is powerful and can reveal your site's weaknesses and strengths.  It can guide you in making effective change to increase your visitor-to-lead conversion.
  • How many new visitors you are getting
  • How many repeat visitor you have
  • What pages are being viewed
  • How long visitors are staying

How are they finding your site

  • How many visitors come and leave right a way (stickiness)
  • What is the landing page most visitors are viewing
  • What page do they go to next
  • What is the "exit percentage" for each page
  • What keywords-phrases are people using to find your site
  • Which search engines do you get the best results from

This class is ideal for you if you have a website and you're not sure how effective it is - or isn't. Are you generating enough leads from your site?  Find out how to increase your results!

  
Is Blogging Internet Marketing?
30 minutes

Click to go back
to Training List

Everybody's doing it!  Ah, but is it helping their business in some way?  Blogging takes planning and a long term commitment.  You'll learn...
  • What blogging is
  • They're free - but do you have the time?
  • How it is supposed to help your business

This class is ideal for you if you are considering blogging but you have several questions you need answered before you commit. 

  
Lead Generation Triggers Drive Marketing Success
45 minutes

Click to go back
to Training List

In this one hour session I'll teach you how lead generation triggers can dramatically increase the effectiveness of your marketing.  We'll discuss the:
  • #1 Advertising Myth
  • Reasons why most marketing isn't effective and how to correct it
  • What Lead Generation triggers are
  • How to use LGT's to get new relationships started
  • How you can test your marketing to see what is most effective
At the end of this series you will be executing a new lead generation program.
  
Build Trust with Compelling Testimonials
30 minutes

Click to go back
to Training List

I said, "Why aren't you using testimonials?"  You said, "Because they don't work."

You may or may not agree with what you've just read, but I guarantee you - if you use testimonials they are worthless because of the way they were written and presented.

I'll show you how to:

  • Quickly and easily get a perfect testimonial every time
  • How to use it effectively
  • Start building your credibility with your audience more quickly and easily

I'll share with you the four questions you need to ask your clients to receive powerful testimonials that build trust and compel others to use you.

 

  
About your instructor:


Jeff Graves

Full time trainer since 1999

"This technology and marketing maniac has taught over 1,000 classes with thousands of real estate professionals in attendance.  He has taught over 600 classes on Microsoft Outlook, Publisher, PowerPoint and Excel.  He can take something complicated, break it down into step-by-step instructions so it's easy for you to understand."

Kirsten Hardisty - Education Director Lawyers Title * Seattle

Since 1999 he's been teaching title reps, real estate agents and loan officers how to become more successful.  By the year 2000 he was teaching over 240 classes and workshops a year. 

For nearly 3 years he was a featured trainer, for John L. Scott and Coldwell Banker Bain, two of the largest real estate offices in the Northwest with over 5,000 agents combined.

Jeff started doing online seminars in 2005 when he, his wife and son moved to Maui.   "I love teaching this way.  I can keep the class small and intimate so we can cover more material in a shorter period of time.  Plus you just can't beat the convenience of live online training!" Jeff